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<channel>
	<title>Essilor News</title>
	<link>http://www.essilor.co.nz/</link>
	<description>The latest news about Essilor and their products</description>
	<dc:language>en</dc:language>
	<dc:creator>Essilor</dc:creator>
	<dc:rights>Copyright 2008, Essilor</dc:rights>
	<dc:date>2010-12-12T18:57:22+12:00</dc:date>
	<admin:generatorAgent rdf:resource="http://expressionengine.com/" />
	
	<item>
		<title>Essilor Solutions&#45; Lenses &amp;amp; Beyond</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/essilor_solutions_lenses_beyond/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/essilor_solutions_lenses_beyond/</guid>
		<description>
		    <![CDATA[
		    <p>Essilor Solutions was featured at the recent VISIONZ trade fair showcasing Essilor’s commitment to partnering with the eye-care professionals to understand their business and provide multiple tools to run a seamless and efficient practice.</p>
 <p>Essilor Solutions integrates Product, Service, Education, Business and Practice Management Solutions for your practice. Visitors to the Essilor stand were invited to test the new fully integrated Practice Management Solution and experience the streamlined processes available for your practice.</p>

<p>Today, more than ever before, recommending the right spectacles for each individual patient requires demonstrable expertise on the part of eye-care professionals. Taking the relevant measurements with the highest degree of accuracy, providing advice and assistance with the frame &amp; lens selection process and explaining the features of the products you recommend as well as demonstrating the benefits they deliver are crucial in offering your patients the true eye-care specialist experience.</p>

<p>Essilor’s Practice Management Solutions are designed to streamline the everyday systems in your practice, to help with the patient experience, save time, expense and avoid unnecessary double handling of crucial information. Essilor NZ has developed an advanced system using three key components; Visioffice, Essilink and Sunix Vision.</p>

<p>Visioffice is Essilor’s patented integrated system which combines sales support, prescription measurement (the most accurate in the world) and a frame selection interface which utilises still images as well as video. An asset to your practice, Visioffice provides a stylish, high-tech experience to your patients while supporting your practice staff with digital product demonstrations.</p>

<p>Essilor NZ has partnered with Sunix Vision to offer a complete integration between Visioffice and Sunix Vision practice management software. All patient data can be transferred between systems via your practice network, offering increased efficiency in your practice.</p>

<p>All patient information can be sent by the click of a button from Sunix Vision to Essilink, Essilor’s new online ordering system. Patient data will be automatically loaded to your order, and by uploading a digital frame trace or entering frame details you will gain access to the lens thickness calculator which illustrates the thickness you can expect based on the prescription and frame measurements.</p>

<p>Additionally, Essilink offers real-time visibility on your order as it progresses through Essilor’s manufacturing facilities. This tracking system applies to all orders, whether they are placed online or through other channels.</p>

<p>Essilor NZ can interface all of these systems to increase the levels of performance, reliability and accuracy in your practice while also delivering cost savings for your business. An integrated system can deliver a highly accurate and consistent ordering solution, eliminating double entry and reducing errors whilst giving you visibility on order status which will highlight at any given time exactly where your order is in the production process, reducing unnecessary phone time by staff.</p>

<p>If your practice does not yet have the Visioffice unit or Sunix Vision practice management software, Essilor  has developed a bespoke integration proposal for customers to gain access to this key practice technology at an affordable price so please contact your local Essilor Territory Manager to find our more about Essilor’s Practice Management Solutions.</p>

		    ]]>
		</description>
		<dc:subject>General Information</dc:subject>
		<dc:date>2010-12-12T17:57:22+12:00</dc:date>
	</item>
	
	<item>
		<title>Xperio Transitions Solfx &#45; Polarised lenses that adapt to changing light conditions</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/xperio_transitions_solfx_polarised_lenses_polarised_lenses_that_adapt_to_ch/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/xperio_transitions_solfx_polarised_lenses_polarised_lenses_that_adapt_to_ch/</guid>
		<description>
		    <![CDATA[
		    <p>Essilor Xperio Transitions SOLFX lens is a photochromatic polarised lens that adjusts to changes in lighting conditions. On one hand, the superior polarised technology of Xperio provides enhanced visual performance by increasing contrast and reducing blinding glare. On the other, the lens adapts to varied lighting conditions using the unmatched photochromatic technology from Transitions Optical. Together these technologies combine to deliver an unmatched visual experience.</p>

<p>•   Adjustability in changing lighting conditions with light transmission ranging from 
35% (lightest state) to 12% light transmission (darkest state).</p>

<p>•   100% protection from UVA and UVB rays.</p>

<p>Xperio Transitions SOLFX lenses are available in Single vision 1.50 up to an 8 base for higher wrap frames. XperioTransitions SOLFX is available in a choice of Ash or Caramel polarised photochromatic filters.</p>
 <p>For more information contact your Essilor Territory Manager or our friendly customer service team on 0800ESSILOR.</p>

		    ]]>
		</description>
		<dc:subject>What&apos;s New?</dc:subject>
		<dc:date>2010-12-12T17:48:50+12:00</dc:date>
	</item>
	
	<item>
		<title>Introducing Transitions XTRActive, the darkest everyday lens</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/introducing_transitions_xtractive_the_darkest_everyday_lens/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/introducing_transitions_xtractive_the_darkest_everyday_lens/</guid>
		<description>
		    <![CDATA[
		    <p>As with Transitions VI, Transitions XTRActive provides COMFORT, CONVENIENCE and PROTECTION.
Transitions XTRActive lenses are a new choice for patients who are looking for an adaptive everyday lens that offers superior darkness outdoors in the brightest conditions, moderate activation behind the windscreen of a car and a slight tint indoors.</p>
 <p>Transitions XTRActive lenses provide:
1. Outstanding visual COMFORT.
2. The CONVENEINCE of wearing the same pair of glasses inside and outside.
3. PROTECTION against UV rays and glares</p>

<p>Transitions XTRActive is designed with a different formulation of photochromic dyes which not only activate with UV but are also activated by the lower part of the visible light spectrum. Visible light activation allows them to get even darker outdoors in direct sunlight and allows them to moderately activate behind the windscreen of a car.</p>

<p>Transitions XTRActive lenses are:
The best everyday choice for extra darkness at all temperatures. They have a slight tint when indoors and achieve a moderate level of darkness behind the windshield of a car. For those patients who want an extra dark lens and may prefer a slight tint indoors.</p>

<p>Transitions VI lenses are:
The best everyday choice for darkness, fade speed and indoor clarity.  They are the perfect everyday lens for patients who prefer a clear lens indoors, but want the convenience of a lens that darkens outdoors to provide comfort and UV protection.</p>

<p>Please contact your Essilor Territory Manager or our friendly customer service team on 0800ESSILOR for information on product range and price.</p>

		    ]]>
		</description>
		<dc:subject>What&apos;s New?</dc:subject>
		<dc:date>2010-12-12T17:31:08+12:00</dc:date>
	</item>
	
	<item>
		<title>Essilor Trivex 1.53 Stock Lenses</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/essilor_trivex_153_stock_lenses/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/essilor_trivex_153_stock_lenses/</guid>
		<description>
		    <![CDATA[
		    <p>Introducing Essilor Trivex stock single vision lenses, available with Essilor Hardcoat and Crizal® A2, Essilor’s superior anti-reflection coating.</p>
 <p>Essilor Trivex 1.53 is suitable for patients with an active lifestyle and its properties make it an excellent choice for rimless drill mounts and semi-rimless frames.</p>

<p>Range availability:
Hardcoat +3.00D to -3.00D, -2.00 cyl
Crizal A2 +3.00D to -3.00D, -2.00 cyl</p>

<p>For more information contact your Essilor Territory Manager</p>

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		</description>
		<dc:subject>Press Releases</dc:subject>
		<dc:date>2010-10-18T18:41:27+12:00</dc:date>
	</item>
	
	<item>
		<title>X’ion now with extended Power Range</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/xion_now_with_extended_power_range/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/xion_now_with_extended_power_range/</guid>
		<description>
		    <![CDATA[
		    <p>X’ion Extended Range available now &amp; manufactured here in New Zealand!!</p>

<p>• Introducing X’ion Short, available in 1.50,1.59,1.60,1.67 in Clear &amp; Transitions®
• Minimum fitting height 15mm
• Polarising available in Regular &amp; Short corridor in 1.50,1.59
• X’ion Regular and Short corridor now available up to -6.00cyl *</p>
 <p>Manufactured using Essilor’s exclusive Advanced Digital Surfacing Technology™ X’ion provides wearers with:</p>

<p>• Extra sharp vision
• Extra wide fields of vision
• Extra fast adaptation rates
• Extra smooth transition from distance to near vision zones</p>

<p>For more information contact your Essilor Territory Manager</p>

		    ]]>
		</description>
		<dc:subject>What&apos;s New?</dc:subject>
		<dc:date>2010-10-18T18:32:54+12:00</dc:date>
	</item>
	
	<item>
		<title>Introducing Essilor X’ion   Free form progressive lenses for extra sharp vision.</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/introducing_essilor_xion_free_form_progressive_lenses_for_extra_sharp_visio/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/introducing_essilor_xion_free_form_progressive_lenses_for_extra_sharp_visio/</guid>
		<description>
		    <![CDATA[
		    <p>Essilor invites practices and wearers to experience to latest in free form technology – Essilor X’ion progressive lenses. Manufactured using Essilor’s exclusive Advanced Digital Surfacing™ Technology, X’ion has been designed to satisfy the needs of specific presbyopic wearer groups while building on their past visual experiences. X’ion wearers can benefit from
-   Extra sharp vision
-   Extra wide fields of vision
-   Extra fast adaptation rates
-   Extra smooth transition from near to distance vision zones</p>
 <p>Tom Frowde, Sales Manager at Essilor NZ, says “X’ion – Essilor’s new full back surface progressive design - is a great addition to our comprehensive progressive portfolio. This universal lens offers an ideal solution for practices that are seeking a high quality, affordable lens solution.”</p>

<p>X’ion is now available in a range of materials; 1.50, 1.59 Airwear, 1.60 and 1.67 in clear and Transitions and has a minimum fitting height of 17mm.</p>

<p>Please contact your Essilor Territory Manager for more information on X’ion progressive lenses.</p>

		    ]]>
		</description>
		<dc:subject>What&apos;s New?</dc:subject>
		<dc:date>2010-06-23T00:57:47+12:00</dc:date>
	</item>
	
	<item>
		<title>Introducing Presio GO Digital Progressive Lenses &#45; Digital Precision within everyone’s reach.</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/introducing_presio_go_digital_progressive_lenses_digital_precision_within_e/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/introducing_presio_go_digital_progressive_lenses_digital_precision_within_e/</guid>
		<description>
		    <![CDATA[
		    <p>Digital technology surrounds us and offers new ways to see the world better, whether by increasing the number of pixels in digital cameras or viewing television in glorious high-definition.</p>
 <p>As the leader in the photographic industry, Nikon has been able to perfect the world of digital technology. Lens technology is constantly evolving and Nikon is at the forefront with its flair for precision manufacturing and development of progressive designs.</p>

<p>Presio GO Digital, the latest addition to the Nikon progressive portfolio, follows the technological footsteps of the previous Presio-i design philosophy, offering now advanced, digital precision in everyone’s reach.</p>

<p>This new back surface design benefits from Nikon’s proven aspheric lens technology. Aspheric technology, originated in camera lens designs, produces thinner, lighter, flatter and optically better performing lenses.</p>

<p>Nikon Presio GO Digital is optimised by the unique Nikon Calculation Engine. The Nikon mathematical algorithm is only completed once the order with the individual RX is received. The optimisation process starts by analysing point by point what the wearer power should be. The process is repeated many times in order to correct visual aberrations as much as possible.</p>

<p>The surface is optimised by reducing aberrations for more controlled visual areas for the wearer.</p>

<p>Nikon’s sophisticated and unique processing technology, Nikon Digital Surfacing, is the backbone of Presio GO Digital. It enables superior precision for increased image resolution. “Presio GO Digital offers sharper and wider fields of vision – with the advantage of a proven consumer brand.” says Robert Springer, Nikon Business Development Manager at Essilor.</p>

<p>This is what truly differentiates Nikon’s offer from its competitors. The Nikon brand is known and trusted world wide and can support practices in positioning themselves in today’s competitive market.</p>

<p>Presio GO Digital is now available in two progression lengths and a range of materials; 1.50, 1.60 and 1.67 in clear and Transitions. Please contact your Essilor Territory Manager now for more information on Presio GO Digital.</p>

		    ]]>
		</description>
		<dc:subject>What&apos;s New?</dc:subject>
		<dc:date>2010-06-21T00:28:00+12:00</dc:date>
	</item>
	
	<item>
		<title>Essilor Announces Local Manufacturing for Nikon</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/essilor_announces_local_manufacturing_for_nikon/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/essilor_announces_local_manufacturing_for_nikon/</guid>
		<description>
		    <![CDATA[
		    <p>The Nikon brand is synonymous with advanced technology and the highest quality optical lenses.  For 14 years Nikon prescription lenses have been used by New Zealand’s Eye-care professionals to provide patients with the latest lens technology, designed and manufactured to the highest standard.</p>
 <p>The Nikon See Series is the latest generation of high-end progressive and single vision lenses, with superior performance drawn from revolutionary optical designs and cutting-edge digital surfacing technologies.</p>

<p>Essilor is proud to announce that Nikon Seewide and Nikon Seemax lenses will now be manufactured locally at the Essilor Technology Centre (ETC) in Auckland.</p>

<p>The complex aspheric surfaces of the Nikon See Series require the most advanced calculation which is performed by Nikon in Japan, combined with the latest surfacing technologies which are only available from the ETC in New Zealand.
Essilor’s ongoing investments in the ETC are essential in order to provide these high-tech lenses on a local level. By manufacturing locally, Essilor can offer more active and responsive service, quicker turnaround times, and a higher level of support to the practice.</p>

<p>Nikon See Series Manufactured in New Zealand</p>

<p>Seewide: 1.5 Clear, 1.5 Transitions® VI, 1.6 Clear, 1.6 Transitions® VI, 1.67 Clear, 1.67 Transitions® VI, 1.74 Clear (manufactured in Japan)</p>

<p>Seemax: 1.6 Clear, 1.6 Transitions® VI, 1.67 Clear, 1.74 Clear (manufactured in Japan)</p>

		    ]]>
		</description>
		<dc:subject>What&apos;s New?</dc:subject>
		<dc:date>2010-05-30T23:27:28+12:00</dc:date>
	</item>
	
	<item>
		<title>A Visionary Experience with Crizal</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/a_visionary_experience_with_crizal/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/a_visionary_experience_with_crizal/</guid>
		<description>
		    <![CDATA[
		    <p>Following on from the success of last year's window display competition, Essilor is once again running a competition to help maximise the benefits of the Crizal media campaign in your practice. This year the entry criteria has been opened up to include any in-store Crizal displays.</p>
 <p>All you have to do is display Crizal in your practice during September or October and send in your photos to be in to win.</p>

<p>Once Essilor have chosen the top 3 window displays you will be the judge! Photos of the top 3 practices will be posted on the Essilor website and everyone, including eye-care professionals (ECP's) and the public can vote for their favourite window display online.</p>

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		</description>
		<dc:subject></dc:subject>
		<dc:date>2009-08-31T20:33:48+12:00</dc:date>
	</item>
	
	<item>
		<title>Introducing the latest addition to the Varilux 360º Series</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/introducing_the_latest_addition_to_the_varilux_360_series/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/introducing_the_latest_addition_to_the_varilux_360_series/</guid>
		<description>
		    <![CDATA[
		    <p>Introducing Varilux Physio f-360º
Enhanced High Resolution Vision™ with flexible wearing parameters</p>
 <p>After successfully launching the Varilux 360º Series with three new designs earlier this year, Essilor has once again broken new ground with their new progressive lens design.</p>

<p>The elite design of Varilux Physio f-360º builds on the success of Varilux Physio and Varilux Physio 360º to offer Enhanced High Resolution Vision™ thanks to Essilor’s exclusive W.A.V.E. Technology™.</p>

<p>W.A.V.E. Technology (Analysis of the Wavefront) is used to analyse the entire beam of light entering the pupil, not just single rays. Higher order aberrations can thus be controlled, to provide higher resolution for patients in all gaze directions.</p>

<p>Varilux Physio f-360º enhances High Resolution Vision™ with the introduction of flexible wearing parameters. Taking into account pupillary distance, vertex distance, pantoscopic tilt, wrap angle and fitting height (right and left), Varilux Physio f-360º can be designed individually to each wearer’s exact requirements.</p>

<p>Specific measuring devices are required to obtain the additional parameters. These five measurements can be taken using either Essilor’s Visioffice dispensing unit or with the comprehensive hand held measuring tool specifically designed to assist the ordering of Varilux Physio f-360º.</p>

<p>Compared to a standard progressive lens, Varilux Physio f-360º improves visual performance by up to 30%. Patients benefit from up to 30% better contrast in far vision, up to 30% wider fields of vision in mid distance and up to 30% easier access to near vision thanks to a custom-located near vision area.</p>

<p>Varilux Physio f-360º will be available from August 2009.</p>

<p>Olivier Chupin, General Manager for Essilor NZ says, “Varilux Physio f-360º reinforces Essilor’s commitment to the New Zealand eye-care professionals by providing the latest in lens technology through our local network of laboratories.”</p>

<p>For further information please contact Lucy Wilson by email: wilsonl@essilor.co.nz or phone: 09 970 7415</p>

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		</description>
		<dc:subject></dc:subject>
		<dc:date>2009-06-30T00:44:46+12:00</dc:date>
	</item>
	
	<item>
		<title>Essilor gets ready to celebrate 100 million Varilux Comfort wearers worldwide.</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/essilor_gets_ready_to_celebrate_100_million_varilux_comfort_wearers_worldwi/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/essilor_gets_ready_to_celebrate_100_million_varilux_comfort_wearers_worldwi/</guid>
		<description>
		    <![CDATA[
		    <p>2009 is a year of celebration for Essilor with the 50th anniversary of Varilux and now the milestone of 100 million Varilux Comfort wearers worldwide.</p>

<p>Toyota Corolla, the most successful car the in the world has sold 32 million cars since its launch in 1966. In less than 16 years Varilux Comfort has more than tripled these sales.</p>
 <p>The first natural vision progressive lens, Varilux Comfort, is based on a very simple principle: giving wearers vision that is as natural as possible.</p>

<p>Since its launch in 1993, Varilux Comfort very quickly established itself as the benchmark against which other progressive lenses are measured.</p>

<p>With the development of Varilux Comfort, researchers focused for the first time on the movement of wearers’ eyes and heads when they looked at objects that were close to them.</p>

<p>The central idea behind the design was to reduce the progression length of the lens to allow wearers better posture in the near vision zone (without the need to bend their heads down to read a sheet of A4 on a desk in a natural position) and at the same time have better control over the edges of the lens to reduce aberrations and provide maximum visual comfort.</p>

<p>This year Essilor have launched Varilux Comfort 360º® - a part of the Varilux 360º Series.  The unique visual ergonomics of the original Varilux Comfort design are combined with Essilor’s Advanced Digital Surfacing™ technology to deliver up to 30% wider fields of vision and a superior ergonomic performance, customized for each prescription.</p>

<p>Essilor would like to say a big THANK YOU to all opticians who have trusted and supported the Varilux brand. Essilor could not have wished for a better way to celebrate the 50th anniversary of Varilux.</p>

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		</description>
		<dc:subject></dc:subject>
		<dc:date>2009-05-18T02:47:54+12:00</dc:date>
	</item>
	
	<item>
		<title>Essilor Visioffice: A complete dispensing tool for your practice</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/essilor_visioffice_a_complete_dispensing_tool_for_your_practice/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/essilor_visioffice_a_complete_dispensing_tool_for_your_practice/</guid>
		<description>
		    <![CDATA[
		    <p>The Essilor Visioffice - a complete dispensing tool for your practice – has arrived!</p>

<p>The universal measuring system is designed to take patients through a personalized dispensing process in a highly accurate and user friendly way.</p>

<p>This system offers advanced techonology that will enable practices to grow their business and promote strong customer relationships.</p>
 <p>The Essilor Visioffice - a complete dispensing tool for your practice – has arrived!</p>

<p>The universal measuring system is designed to take patients through a personalized dispensing process in a highly accurate and user friendly way.</p>

<p>This system offers advanced techonology that will enable practices to grow their business and promote strong customer relationships.</p>

<p>Essilor Territory Manager, Joanne Henderson, says that the Visioffice gives practices an impressive point of difference. It makes it easier to up sell and offers a real sense of added value for the patients.</p>

<p>Individual customer files which are permanently stored on the system are created and include modules on frame comparison, measurement systems, design guides and a profile builder to help create an understanding of patient requirements.</p>

<p>The Essilor Visioffice accurately measures the entire range of parameters required for all lenses on the market.</p>

<p>Full face 3D images are used to provide the most accurate eye-lens positioning and visual behavior calculations – the only universal measurement system on the market to do so.</p>

<p>“Visioffice is an easy to use dispensing tool that enables practices to measure quickly with high precision.”</p>

<p>“Essilor’s Visioffice is a great help with frame selection and assists with explaining lens features and benefits as well as eye conditions in an impressive way that instills a lot of confidence in patients,” says Joanne.</p>

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		</description>
		<dc:subject></dc:subject>
		<dc:date>2009-04-28T03:34:55+12:00</dc:date>
	</item>
	
	<item>
		<title>Varilux and the culture of innovation: 50 years of innovation to meet future challenges</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/varilux_and_the_culture_of_innovation_50_years_of_innovation_to_meet_future/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/varilux_and_the_culture_of_innovation_50_years_of_innovation_to_meet_future/</guid>
		<description>
		    <![CDATA[
		    <p>In the vanguard for 50 years, Varilux has made its mark as the worldwide* leader in progressive lenses. The pioneering spirit that defines the brand has not been challenged since 1959, the year when progressive lenses were invented by Bernard Maitenaz, a young optical and mechanical engineer from the Société des Lunetiers.</p>
 <p>This major 20th-century invention revolutionized the world of ophthalmic optics and even today continues to boost the well-being of several million people with presbyopia. Through innovation, Varilux makes increasingly natural, high-performance visual acuity a reality for each and every wearer.</p>

<p>The individual has well and truly been at the heart of Varilux's creative passion for over half a century. A series of major advancements in physiological optics and mathematics, in addition to increasingly innovative manufacturing processes, have enabled Varilux to launch six successive generations of lenses with increasingly improved resolution. Farewell to half-eye and bifocal lenses that break up the visual field!</p>

<p>Worldwide success greeted this consumer product, which was acknowledged as the market quality standard and received recognition from the scientific community with no less than inclusion in the Cité des Sciences et de l'Industrie collection in 2007.
With the collaboration of universities, scientists and professionals from all countries, Essilor's 500 researchers are hard at work every day on the production of new designs and surfaces – tested via the dioptric method – and the quest for the lens of the future: an active, intelligent lens design able to change in real time to adapt to every situation, all day.</p>

<p>The latest revolutionary innovations have already paved the way for a new era. Varilux Physio, which incorporates wavefront control technology borrowed from adaptive optics used in astronomy, led to the first lens designed for High Resolution Vision in 2006. Perfected in 2008, the most recent lens – Varilux Ispeo New Edition, a lens tailored to an individual's visual behavior – is a spectacular development resulting from research into optic solutions via virtual reality.</p>

<p>Experimentation with virtual reality, as presented in Varilux Expérience, today opens the way to broad research vistas and heralds progress in the development of leading technological solutions, all to the benefit of wearers everywhere. There's no doubt about it: these lenses will be of huge benefit to the world's seven billion individuals, one-third of whom will be affected by presbyopia from about age 40 onwards.</p>

<p>Today, this same pioneering spirit – born of boldness, patience, determination and a passion for research, all solid Varilux characteristics – drives some 30,000 employees at today's Essilor, a multinational that dominates the ophthalmic optical market worldwide. Varilux's stellar human, technological, scientific and industrial adventure thus continues with the same eagerness to take on future challenges.</p>

<p>Stronger than ever and proud of its past, Varilux's 50th anniversary finds the company with goals and enthusiasm intact.</p>

<p>*There are 300 million Varilux wearers worldwide, and one in every four of the planet’s eyeglass wearers has Essilor lenses. A must-read: The Varilux Epic, written by Jean-Charles Le Roux, Éditions Perrin, July 2007.</p>

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		</description>
		<dc:subject>General Information</dc:subject>
		<dc:date>2009-02-22T21:59:49+12:00</dc:date>
	</item>
	
	<item>
		<title>The Varilux 360º Series</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/the_varilux_360_series/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/the_varilux_360_series/</guid>
		<description>
		    <![CDATA[
		    <p>Now featuring NEW Varilux Comfort 360º and NEW Varilux Ellipse 360º</p>
 <p>Traditional lens designs have set the standard for most progressive lenses available on the market today. Nevertheless there has always been a compromise in optical performance, as “best form” lens shape could not be supplied for the individual patient’s prescription.</p>

<p>Digital surfacing provides greater flexibility and control for the production of the intended design on the back surface. However, even with digital surfacing, lens design remains the critical factor.</p>

<p>The Varilux 360º Series takes the proven Varilux Design Series which includes Varilux Physio, Varilux Comfort and Varilux Ellipse and adds the ingenuity of Essilor’s Advanced Digital Surfacing™ technology.</p>

<p>All Varilux 360º products benefit from the ability to create the optimal lens with a customized “best form” back surface. Essilor’s Point-By-Point Prescription Mapping™ calculates a unique design tailored to the front-surface progression and the wearer’s prescription. Patented surfacing tools ensure the optimal visual performance of the lens.</p>

<p>Varilux 360º Series is built on <strong>Dual Digital Vision (DDV)</strong>, a 3-step process taking into account:</p>

<p>1) <strong>Proven Lens Designs</strong>
Any surfacing process is only as good as the lens it is being applied to – no PAL brand surpasses Varilux for proven performance and patient satisfaction. In fact, in a double blind clinical trial Varilux Physio non-digitally surfaced was preferred 4:1 over a competitor’s premium digitally surfaced PAL.1</p>

<p>2) <strong>Digital Surfacing Calculation – Essilor’s Point-By-Point Prescription Mapping ™</strong>
This patented calculation software analyses the lens design and calculates a customised and complementary back surface. The effectiveness of the original front surface design is enhanced for all prescriptions. Integrating the qualities of both lens surfaces is the key to maximising performance</p>

<p>3) <strong>Patented Surfacing Tools</strong>
Expert knowledge of progressive lenses and digital surfacing is critical to produce the customised back surfaces of Varilux 360˚ lenses. Essilor has developed a patented digital process that delivers
pin-point accuracy unlike anything else on the market.</p>

<p><strong>With up to 30% wider fields of vision, it’s easy to see the benefits</strong></p>

<p>•  Unlike our competitors, Varilux 360˚ creates an optimal lens by customising the wearer’s prescription to the front-surface design – widening vision in every zone.</p>

<p>•  When a distance prescription is ground on any semi-finished lens, the base curve makes only one “best-form” prescription. Each wearer’s prescription is different and will generate unique variations of<br />
   peripheral aberration. A single traditional design will not compensate for each of these variations.</p>

<p>•  Varilux 360˚ resolves this issue by creating a unique back surface design that widens fields of vision by up to 30% and provides crisper acuity, right to the edge of the lens.</p>

<p><strong>Your patients will also experience remarkable benefits</strong></p>

<p>The Varilux 360º Series lifts restrictions on the wearer’s vision that they may have experienced wearing reading or bifocal lenses. With all Varilux 360º products the wearer’s fields of vision are expanded and their progressive vision becomes more natural.</p>

<p>•  Visual freedom at near, far and everywhere in between</p>

<p>•  30% Wider fields of vision</p>

<p>•  Crisper acuity right to the edge of the lens</p>

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		</description>
		<dc:subject>What&apos;s New?</dc:subject>
		<dc:date>2009-02-19T22:46:58+12:00</dc:date>
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	<item>
		<title>Transitions Satisfied or Exchange Programme</title>
		<link>http://www.varilux.co.nz/about_essilor/show_article/transitions_satisfied_or_exchange_programme/</link>
		<guid>http://www.varilux.co.nz/about_essilor/show_article/transitions_satisfied_or_exchange_programme/</guid>
		<description>
		    <![CDATA[
		    <p>With the launch of new Transitions VI lenses we are now providing a Satisfied or Exchange guarantee to your patients from 1st September until 31st December 2008.</p>
 <p>If your patient isn’t satisfied with the new advanced performance for health sight of Transitions VI lenses, they have 30 days from collection to arrange a replacement pair of clear lenses from Essilor or Nikon in the same prescription, index, design, coating and frame.</p>

<p><strong>Due to the success of the Satisfied or Exchange promotion from last year, Essilor had taken the initiative to credit Eye Care Professionals with the cost of the Transitions pair if your patient is not happy with the performance of Transitions.</strong> This mean practices will be charged for the replacement clear lenses and will received the credit for the original Essilor Nikon Transitions lenses when the pair has returned to Essilor.</p>

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		</description>
		<dc:subject>Press Releases</dc:subject>
		<dc:date>2008-09-04T23:30:19+12:00</dc:date>
	</item>
	
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